I began my Real Estate career eighteen years ago in Southeast Indiana. Over the years the advances in technology have changed this business in many ways. Buyers and Sellers today, as a whole, are more engaged and are better informed because of their knowledge and involvement in the process. The successful Realtor will acknowledge their changing role and must modify or adapt the services they provide accordingly. 

When the downturn of the housing market occurred, I began working with some of the nations largest Banks, marketing their inventory of foreclosed properties. Being a Real Estate Broker, this experience proved valuable to my business, as I gained an appreciation for the high expectations of an informed (and sometimes very demanding) client. These Bank Asset Managers were under a lot of pressure to liquidate large portfolios of properties in a way that would generate the best return in the shortest amount of time, Likewise, this goal is also shared by every homeowner when they decide to list and sell their home.  Like the Bank, the homeowner also wants to be assured that everything is being done to derive the highest sales price in the shortest amount of time, with the least amount of disruption to their lives. 

My residential marketing strategy incorporates many of the essential elements I developed over the years. It is built upon an association that is based on two main components, trust and communication.  My customers and clients develop an awareness of the market and an understanding of why their unique strategy was chosen to market their home. 

A successful transaction can be defined as a sale where all parties are pleased and satisfied with the outcome.  I also define a successful transaction as one where the client later refers my name and phone number to a family member or friend.